Have you ever wondered how to create a compelling Out-of-Home (OOH) advertisement for both static and digital billboards when advertising with us? Designing for LED screens or billboards is a unique challenge, and its quite different from creating visuals for social media. This is because OOH ads must capture attention in outdoor environments where there are factors such as:
– Brightness
– Distance
– Exposure time
– Size of the billboard
To help guide you through the process of creating your billboard visual, we’ve put together a few essential tips to ensure your design maximizes its potential. Whether you’re creating for static posters or dynamic digital screens, keeping these points in mind will help you create a striking and effective OOH ad.
Key Considerations for Preparing Your Visual:
1. Call to Action (CTA)
Think about what you want the viewer to do after seeing your ad. Should they visit your store? Call a number? Check your website or social media? Phrases like: Find us at [Location], Call today, or Visit [Website] give your audience a direct, actionable next step that ties the ad back to your brand.
2. High Contrast
Billboards are often viewed from a distance, choosing colors that contrast well is crucial. High contrast between the background and the product or text ensures that your ad stands out, even from far away. Bold, striking designs are more likely to catch the eye and leave a lasting impression. Avoid using colors that blend into each other or that are too similar this can make it difficult for the message.
3. Tagline
A memorable tagline is a powerful tool in your OOH ad. Your tagline should encapsulate the essence of your brand or campaign in just a few words. Since people typically only glance at a billboard for a moment, make your tagline brief, punchy, and easy to recall.
4. Readability at a Distance
Readability is one of the most important aspects of a billboard ad. Use large, bold fonts that are easy to read from far away, ensuring that your message is instantly recognizable. Avoid overly complicated fonts and lengthy texts as they can be difficult for readers to capture the message. Additionally, keep the text minimal only include the most essential information.
5. Minimalist Approach
It’s best to keep your design clean and clutter-free. Avoid overcrowding your visual with too much text, imagery, or information. A minimalist approach allows your main message to shine, making it easier for the viewer to absorb. Focus on one central idea and let it stand out with clarity.
By keeping these tips in mind, you’ll be better prepared to create a visually stunning and effective OOH advertisement that captures attention, communicates your brand message, and drives action from your audience. Whether your ad is displayed on a static billboard or a digital LED screen, the goal remains the same: to leave a lasting impression with a bold, clear, and memorable design.